LAURA SAWYER

With over twenty years experience, Laura Sawyer helps brands build meaningful connections through strategy, storytelling and design. She has curated experiences, styled campaigns and advised prestigious brands across beauty, fashion, lifestyle and technology, combining commercial thinking with a refined creative sensibility.

As Founder of The Detail, Laura works across creative campaign direction, commercial brand consultancy and spatial storytelling. She is known for creating intimate, unforgettable brand experiences that build lasting loyalty, alongside meticulously styled environments that bring brand narratives to life with clarity and impact.

A recognised thought leader in the immersive event space, Laura also speaks on experiential marketing, community and human connection through designing for wonder and curiosity. As a founder of two successful businesses and a board member across commercial and community ventures, she brings a distinctive perspective on entrepreneurship, cultural change and building brands people genuinely want to belong to.