The Devils Blog

The Devils in The Detail...  What we get up to behind the scenes, in the planning bunker and in the inspiration room of the world, as well as some of the work that's just too Devilish to go in the portfolio...

[ flights of fancy ]

Cuckoo clocks and branches...

About a year ago I was walking home from a day at the studio and found a box of discarded cuckoo clocks.  I have always been on the look out for a cuckoo clock that I could paint up and hang on my wall.  I had visions of single colour blocking the ornate clock to give it a modern twist.

Soon this idea evolved into a concept perfect for a jewellery shoot!  I ran it passed my friends in the know over at Facets PR and they thought it was a great idea too.

So I got in touch with Deborah Castles over at Hello Fashion Monthly and asked if I could come in and pitch a concept to her.  She too loved and it and soon it had been commissioned for the Jewellery special issue in November.  One page become three, three became a double page spread and two singles.


The idea behind the concept is pretty self explanatory, but I loved the idea that the cuckoo had gathered delicious jewellery from the nearby tree and was flying them home to adorn her house.  The nearby tree was in fact a branch that my assistant Joy found in the park and spent a day lovingly preparing and painting.  It looks so effective doesn't it?

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We used these beautiful birds from a wall clock by Cox & Cox.  I loved the movement they created.  The papers we used for the back drops were from Farrow & Ball and Cole & Son.

Circling Swallows Clock

Circling Swallows Clock

Creating this shoot for Hello Fashion Monthly meant that we could call in extraordinary jewellery from the likes of Dior, De Beers, Chaumet, Lily Gabriella, which just helped make it look absolutely stunning.

Photography by Todd Sutherland

And here it is in print...  It is always such a treat to hold your shoot in your hands...

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